Rooted in creativity and storytelling, combining my creative background with my love of connecting with people. Originally from the Philippines, I’m inspired by New York’s diversity and the unique stories that shape its creative community.
On-camera and behind-the-camera content for a NYC florist, turning each arrangement into a small street-side moment built around the season, like grad season.
Video unavailable right now. Watch on Instagram @cityblossomsnyc
Video unavailable right now. Watch on Instagram @cityblossomsnyc
Video unavailable right now. Watch on Instagram @cityblossomsnyc
Video unavailable right now. Watch on Instagram @cityblossomsnyc
Oh My Gulay!
Director · Cinematographer · Editor
Advertisement for a vegetarian subscription box.
🏆 Winner, Best Commercial — 2019 Entrepreneurship Competition 🏆
Pista
Director · Cinematographer · Editor
Fundraiser film for a Filipiniana shirt campaign.
Keep It Simple.
Director · Cinematographer · Editor
Narrative PSA addressing online shopping habits and waste reduction, made for my NYU Tisch Film application.
Photography
A visual study of character, atmosphere, and the details that make a story feel lived-in.
Experience
Apr 2026 – Sep 2026
City Blossoms
Head of Sales & Marketing
Direct e-commerce operations and sales workflows utilizing Shopify, QuickBooks, Instagram, and Meta platforms to optimize order management, streamline processes, and monitor key performance metrics.
Develop and execute data-driven digital marketing and social media strategies that increase brand awareness, strengthen customer engagement, and drive revenue growth.
Identify and cultivate new corporate and residential business opportunities through strategic prospecting, customized proposals, and relationship management, expanding market share and generating new revenue.
Various Companies (Joe’s Pizza, Book Club Bar, etc)
Freelance Content Creator
Conceptualize, film, and edit engaging short-form video content for leading NYC hospitality brands, producing more than 60 hours of content that generated over 100,000 combined views and increased audience engagement across Instagram.
Develop compelling, brand-aligned visual storytelling that enhances brand visibility, strengthens customer engagement, and supports marketing and promotional initiatives.
Aug 2023 – May 2024
Devito/Verdi
Marketing & Advertising Intern
Develop and maintain cohesive cross-platform content strategies, producing 10+ original and branded posts per month across Facebook, LinkedIn, and Instagram, resulting in a 25% increase in engagement over two quarters
Spearhead prospecting initiatives by conducting 10+ category-specific business analyses and executing outreach to 80+ qualified leads, contributing to a 30% expansion in the agency’s new business pipeline
Collaborate with Public Relations team by synthesizing insights from 25+ research reports and campaign data sets, streamlining planning workflows, and improving client servicing efficiency by 18%
Mar 2023 – Aug 2023
Applied Psychology at NYU
Digital Media Intern
Lead hands-on workshops in photography and animation, demonstrating tools such as Adobe Lightroom and Procreate to enhance visual storytelling techniques and digital media literacy
Capture high-quality photos and videos for 10+ departmental events, guest lectures, and research activities, contributing to a visual archive that increased department visibility and engagement by 20%
Jul 2022 – Aug 2022
Tisch School of the Arts
Summer Program Leader
Design and deliver storytelling and videography lesson plans for 100+ New York middle/high school students, fostering creative confidence and technical skill development in a pre-college program setting
Research and integrate current digital media trends, improving the department's online presence by optimizing content for 5+ digital platforms, leading to a 25% increase in web traffic and user interaction
Mentored students through project-based learning, providing individualized feedback and guiding the production of 15+ short films, animations, and photo essays showcased in a final screening
Additional experience Gelato Artist, Amorino, New York, NY ·Oct 2021 – Jul 2022
Technical tools Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro), Final Cut Pro 10, Salesforce, Shopify, QuickBooks, Hootsuite, Canva, Procreate.
Core competencies Content Strategy, Storyboarding, Script Writing, Social Media Management, B2B/B2C Sales.
I turn ideas into stories people stop for - from the strategy behind the campaign to the direction, camera, and final cut. Let's make something worth watching.
